Brief:
Develop a t-shirt design to promote the second annual Sacramento Youth Alliance (SYA) Town Hall event.
Concept:
Utilizing effective design strategies that appealed to a younger crowd was the driving force behind this project. Embracing a modernism design style, function dictates form in this project. Utilizing the bold, sans-serif typeface, Proxima Nova and a color scheme consistent with the brand, the SYA shirt was designed with clarity and recognition in mind.
Programs:
Illustrator

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