Brief:
Develop a t-shirt design to promote the second annual Sacramento Youth Alliance (SYA) Town Hall event.
Concept:
Developing a simplistic design that appealed to a younger crowd was the driving force behind this project. This was a proud year for the SYA team so extra emphasis was given to the number two, indicating the second annual event. Function dictates form in this project; utilizing the bold, sans-serif typeface, Proxima Nova and a color scheme consistent with the brand, the SYA shirt was designed with clarity and recognition in mind. Through multiple iterations and a collaborative effort between myself and the SYA team, the Town Hall shirt was born.
Programs:
Illustrator

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