Integrating construction and puzzle toy concepts, develop a toy label that is branded to both children and adults.
Beginning with logo, the Disk-Its! label started with brand development. By developing multiple iterations, the brand was created to convey fun and excitement to market as a toy for both children and adults. Progressing to the label, the design exudes a fun and eye-catching feel while adhering to the endless constructive possibilities of the product itself. Lastly, seven label variations were designed, each with a different background color, providing the buyer with a personalized choice when picking their Disk-Its! set to take home.
Illustrator | Photoshop
observation • Ideation
Prototyping • feedback • iteration