Brief:
Develop a brand and label for the Disk-it! toy.
Concept:
Beginning with the logo, the label started with brand development. The logo was designed to imitate fun and excitement with its bold colors and style that’s indicative of writing with a marker. By developing multiple iterations, the label exudes a fun and eye-catching feel while adhering to the endless constructive possibilities of the product itself. The background developed out of the Disk-its! mood board to provide a conceptual feel of modularity which ties the product together with the design. 
Designed with sustainability in mind, the biodegradable product is neatly stacked in a recyclable tube providing efficient shipping space, saving time, money, and resources. Lastly, seven label variations were designed, each with a different background color, providing the buyer with a personalized choice when picking their Disk-Its! set to take home. Everyone has a favorite color and we wanted to provide the buyer the ability to choose their own style.
Programs:
Illustrator | Photoshop
observation • Ideation
Prototyping
Implementation

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