Brief:
Embracing conceptual design strategies, develop logos that evoke the mission of the company while maintaining recognition and the ability to be utilized across multiple applications.
Concept:
Less is more with logo design. By maintaining a simplistic design strategy, the logos can be easily recognizable and evoke the company’s mission. Color theory and iteration is the name of the game with logo development. By collaborating with the company’s team, a story begins to unfold that tells the tale of what each company is all about. Whilst in the collaboration phase, ideas can begin to manifest about strategies to building the brand. Color plays a key role in the process and can make or break a company. Each color is carefully chosen to evoke the ideals with which the company adheres to. After the collaboration phase, iterations are continuously developed until the final logo takes shape.
Programs:
Ai • Ps
The Process
The Deliverables
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