Design print collateral using typographic concepts to convey clarity to the reader, maintain consistency throughout the design, and attract attention.
Utilizing a combination of post-modernist and modernist type styles, print ads should attract the attention of the reader while maintaining and easy-to-read feel throughout the piece. This is accomplished by utilizing crisp typefaces, a splash of color, and a fearless approach to contrasting scale. Hierarchy and simplicity is the key, otherwise the user may get lost in an endless entourage of sub-par typefaces and no direction with where to turn next.
Ai • Ps • Id