Develop a cohesive brand for the Cross-Cultural Leadership Center’s (CCLC) 10 Year Anniversary events.
The 10-year anniversary events were a culmination of staff, faculty, and alumni that have been involved in the CCLC’s success over the decade. To maintain consistency and brand recognition, for an audience that spanned 10 years, color and simplicity were paramount. While utilizing a soft cream color background and a crisp pairing of Garamond and Helvetica, the brand developed with a soft but dignified presence.
The strong maroon and black color scheme, the CCLC utilized in its logo, was slightly softened in its saturation which helped to pair the brand recognition with something easy on the eyes. This was critical, because I was tasked with designing three banner-style timeline pieces measuring five feet in height to be displayed at the events. The timeline tells the story of how the CCLC grew over the decade. In order to make the timeline pleasing to look at and not overwhelm the viewer with too much information, great care had to be taken when choosing colors, designing icons, and organizing the text. With such large prints, accompanied by much smaller collateral, such as invitations, thank you cards, event programs, and social media marketing material, the 10-year anniversary brand had to emulate clarity from start to finish.
Illustrator | InDesign